Bici e Radici

Bici e Radici

A restyling focused on character and atmosphere

Visual identity for a retail space

Light restyling of a retail space, aimed at shaping a clear and coherent visual identity. The intervention focused on finishes, colors, and materials to create an environment with an essential, tactile aesthetic, conveying authenticity and character through restrained design choices.

A measured approach designed to strengthen the space without unnecessary complexity.

Wooden bar counter with Faema E61 machine, hanging bicycle and decorative bulbs

City

Milan

Year

2018

Designer

Arch. Elsen Lupic

Surface

45

Duration

2 months

Client

Corporate

Special features

Material atmosphere, essential style

The photographs testify to the authenticity of the completed works, without recourse to generative artificial intelligence tools.

Photography: Arch. Elsen Lupic

Front view of counter with cycling accessories, books and artisan products on display
Interior with counter, hanging bicycle, cycling caps and decorative plants
Exterior facade with Bici e Radici sign, parked bicycle and potted plants
Street facade with double windows, yellow B&R sign and parked bicycles

Does your project require this level of execution?

Let's discuss requirements, expectations and implementation methods. We work on a limited number of projects per year to ensure absolute attention to every detail.